▨ mass production
"Its [the industrial revolution's] products would be certain, perfect in their way, familiar (familiarity) in the ‘iconic’ sense (preferred by the left hemisphere), not in the sense of ‘special things that have value for me’ (preferred by the right): identical entities, rectilinear in shape, endlessly reproducible, mechanistic in nature, certain, fixed, man-made." p. 387"Repeatability would lead to an over-familiarity through endless reproduction" p. 433